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Digitalization on Pharma Industry
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“PCD Pharma Businesses are being squeezed by the digitalization of healthcare. Digitalization is changing how we receive drugs and new entrants to the market are disrupting the way traditional industry players operate.”

Impact of Digitalization on Pharma Industry

The pharmaceutical industry is under pressure as consumers shift their spending to other priorities. In response, pharma companies are turning to digital solutions to remain competitive.

Digitalization is transforming the pharmaceutical industry, from the way drugs are developed and marketed to the way patients interact with their doctors. Here are some of the ways digitalization is impacting pharma:

  1. Clinical Trials: Digital tools are being used to recruit patients for clinical trials, track their progress, and collect data. This allows for shorter, more efficient trials that can get new drugs to market faster.
  1. Marketing: Pharma companies are using digital marketing techniques to reach patients and physicians. This includes targeted online advertising, social media campaigns, and developing mobile apps.
  1. Sales: Pharma sales reps are increasingly using digital tools to pitch products and track customers. Reps can now access customer data in real-time and use it to tailor their sales pitches accordingly.
  1. Patient Engagement: Patients are interacting with pharma companies through digital channels such as social media and mobile apps. This allows companies to collect feedback and engage with patients on a more personal level.

The Economics of Digitalization and Pharma

Digitalization is resulting in changes in how pharmaceutical companies develop and market drugs. In the past, drug development was a linear process with each step taking a significant amount of time. However, thanks to digitalization, the process has become more efficient and faster, with each step happening in real-time. This has shortened the time it takes to get a new drug to market, which is important for patients who need treatments as soon as possible.

Digitalization has also changed how pharmaceutical companies interact with patients and doctors. In the past, most interaction was through face-to-face meetings or phone calls. However, now there are many digital channels that can be used to reach patients and doctors, such as social media, online forums, and video calls. This allows pharmaceutical companies to reach a wider audience and build relationships with customers.

Finally, digitalization has also led to changes in pricing and reimbursement models for pharmaceutical companies. In the past, prices were set based on the costs of production and marketing. However, now prices are often set based on value rather than cost. This means that companies are increasingly focusing on developing drugs that offer a high value to patients rather than simply being the cheapest option.

How digitalization is changing healthcare providers

Digitalization is inevitable. Disruptive companies such as Uber and Airbnb have disrupted traditional businesses such as hotel and taxi with innovative technologies. Digital transformation is pivotal to enable the healthcare sector to meet the needs of the digital era consumers.

Healthcare providers are under immense pressure to deliver quality care at a lower cost. At the same time, they need to find new ways to engage patients who are increasingly empowered, connected and expecting more personalized service delivery. Digitalization can help healthcare providers meet these challenges by enabling operational efficiencies, improving patient engagement and creating new business models.

Some of the ways in which digitalization is changing healthcare providers include:

  1. Improved access to care: Healthcare providers are using technology to reach out to patients in remote locations. For example, telemedicine services allow doctors to consult with patients via video conferencing. This makes it easier for patients to get access to care, especially those who live in rural areas or who have difficulty traveling.
  1. Greater focus on prevention: With technology, healthcare providers can now collect data more effectively on their patients’ health conditions and lifestyles. This gives them a better understanding of each patient’s unique needs and allows them to provide targeted care that can prevent serious health problems from developing.
  1. Enhanced patient engagement: Technology is changing the way healthcare providers interact with their patients. Online portals and apps give patients 24/7 access to their health information and allow them to book appointments

How digitalization helps with personalised care

Digitalization is helping to make personalized care a reality for patients around the world. By collecting and analyzing data from patients’ electronic health records, physicians and other healthcare providers can get a more complete picture of each patient’s health history and better tailor treatments to their individual needs.

In addition, digital tools are making it possible for patients to play a more active role in managing their own health. For example, they can use wearable devices to track their physical activity and sleep patterns or use apps to monitor their diet and medications. This information can then be shared with their healthcare team to help them make more informed decisions about their care.

Digitalization is also providing new opportunities for research and development. For example, clinical trials can now be conducted more efficiently and with fewer participants thanks to the use of “virtual patients”—computer simulations of real people based on data from actual patients. This helps to speed up the process of bringing new treatments to market.

Overall, digitalization is transforming the way healthcare is delivered and received, making it more patient-centered, efficient, and effective.

Data collection and the use of information in pharma

The digital age has brought about a revolution in the way data is collected and used in the pharmaceutical industry. In the past, data was collected manually and often through paper records. This made it difficult to track and manage data, leading to errors and delays in decision making.

Today, data is collected electronically through a variety of means, including patient portals, electronic medical records, clinical trials, and more. This data is then stored in databases that can be accessed by authorized personnel. This allows for more accurate and timely decision making based on up-to-date information.

There are many benefits to this new approach to data collection and management. First, it reduces errors and delays associated with manual data entry. Second, it allows for real-time access to information, which can improve patient care. Third, it enables better tracking of outcomes across different treatments and populations.

Overall, the use of digital technologies is transforming the way pharmaceutical companies operate. These technologies are providing new opportunities to improve patient care and create efficiencies within the industry.


In conclusion, digitalization is changing pharma and the way we think about health and medicine. It’s important to stay up-to-date on the latest changes so that you can be prepared for what’s next. Thanks for reading!